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What you’ll learn

  • Understand the fundamentals of event planning and its significance.
  • Identify key marketing and management roles in successful events.
  • Differentiate between various types of corporate and social events.
  • Analyze the nuances of fundraising and charity events management.
  • Explore strategies to promote entertainment and cultural events.
  • Define target audiences for effective event marketing strategies.
  • Develop comprehensive marketing plans tailored for events.
  • Utilize digital marketing channels to enhance event visibility.
  • Leverage social media for impactful event promotion.
  • Construct and manage a detailed event budget effectively.
  • Implement cost control techniques to maximize budget efficiency.
  • Recognize diverse revenue streams for event profitability.
  • Establish sponsorship and partnership opportunities creatively.
  • Select venues that align with your event’s goals and requirements.