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What you’ll learn

  • Effective Twitter Marketing at Trade Shows
  • Driving Booth Traffic with Social Media at Trade Shows
  • How to Find and Connect with Industry Influencers through Social Media at Trade Shows
  • How to Use Trade Show Exhibits to Search Engine Optimize Your Website
  • How to Use Email Effectively for Trade Show Marketing
  • Tips and Tricks for Building Your Online Social Network by Live Blogging Conference Sessions
  • How to Generate Advance Excitement via Mobile Apps
  • How Extend the Trade Show Excitement Long After the Show’s Over
  • Best Practices for Using Twitte Hashtags at Trade Shows
  • How to Generate Leads From Your Session or Panel PowerPoint with SlideShare
  • Using QR Codes Effectively in Trade Show Exhibits
  • Best Practice for Designing and Using Custom Mobile Apps at Trade Shows
  • Case Studies: B2B Social, SXSW and National Biodiesel Conference
  • Case Study: Blogger Relations at Political Events
  • Case Study: Using Social Media to Advance Climate Change Awareness
  • How to book celebrity appearances at Trade Shows
  • Britney Spears, Hayden Panettiere and Ashley Tisdale: How to Book Celebrity Appearances at Trade Shows
  • Deep Dives on Foursquare, Facebook, Live Webcasts and more!